CLIENT | Affinity Esports

PRODUCTION COMPANY | Variation Visuals
Director | Joshua Cyr
Director of Photography | Mike Curry

The Goal:

Affinity Esports is changing the perception around Esports. Their goal is to develop well-rounded individuals who are passionate about game development, content creation, and competitive play. They needed a way to tell reach new audiences and inform them of Affinity’s mission.

The Strategy:

Our strategy was to create a library of content to be used across many different mediums: YouTube, Instagram, TikTok, Twitch, Facebook and LinkedIn, in order to reach a broad audience with enough content to last multiple years. Each piece of content was crafted to showcase the unique offerings of Affinity Esports such as After School Classes, Summer Camps and Competitive Club Teams to name a few.